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Your dev team says the platform works great. Your sales deck says it’s perfect. But what do your users actually experience?
I test your platform the way real users do.
How fast your interface responds
Whether users can complete tasks easily
If your system stays stable under load
Knowing your competition is one thing. Knowing how to outmaneuver them is another. I run side-by-side comparisons that highlight real feature gaps, market perception, and upcoming industry trends.
Side-by-side feature gap analysis against leading competitors
Trends and emerging capabilities to guide your roadmap
Strategic insights to position your platform as a category leader
Features don’t matter if users can’t find or use them easily. Through real-world testing and usability reviews, I uncover where your UI creates friction, confusion, or unnecessary support calls.
Interface testing based on real use cases
Usability feedback that focuses on layout clarity and workflow improvements
Suggestions that reduce support calls and increase task completion rates
Your CMS isn’t just competing today. It’s competing with what’s coming next. I help you prioritize development that matters, map out API integrations, and prepare your platform for scalability.
Prioritized feature development based on business impact
Planning for integration with APIs and emerging technologies
Scalable architecture that supports new roles and use cases
Manufacturers often build roadmaps based on customer feedback or competitor marketing. But without impartial analysis, it’s easy to miss blind spots.
I’ve helped vendors identify overlooked usability issues, find smarter integration opportunities, and refine positioning to win more RFPs. An outside perspective ensures your product evolves in step with the market, not just internal assumptions.
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I know the challenges of building and scaling signage software because I’ve lived them. As a former Product Manager for an industry-leading digital signage software company, I sat on the other side of the table. Shaping roadmaps, balancing customer demands, and navigating competitor pressure.
I don't rely on documentation or sales demos. I interact with your system like a real user would. If something's confusing, slow, or unreliable, I'll find it. Then I'll give you specific, tested suggestions to improve it.
I test from the point of view of your actual users. That means I think like:
A stressed-out marketing manager with a deadline
A first-time franchisee learning the system
A support team member juggling 15 things at once
You get feedback that reflects real user behavior, not technical jargon.
This isn't just about interface tweaks. It's about driving results:
Fewer support tickets - Fix the confusing parts before they generate calls
Faster onboarding - New users get productive in hours, not days
Smoother workflows - Tasks that took 10 clicks now take 3
Better performance - Your platform stays fast even when it's busy
Want to see how I think before we work together?
Explore my latest thinking on digital signage strategy, content workflows, and deployment best practices.
👉 Read articles by Jordan Feil
Your CMS has potential. But potential doesn’t impress customers. Let’s build a platform that performs like it promises.
Most audits stop at listing bugs or comparing features. I go deeper — combining UX testing, workflow evaluation, and market positioning. With a product management background in digital signage CMS, my audits connect user experience, product design, and business value.
Yes. I conduct in-depth gap analyses comparing your platform against key competitors on usability, performance, and feature set — identifying where your product can lead the market.
Absolutely. Every audit includes prioritized recommendations based on business impact and technical feasibility — creating a clear, data-driven roadmap for improvement.
No. My audits integrate smoothly into your development cycle. Findings are structured to fit sprint planning without disrupting active projects.
Not exclusively. I also support hardware providers, integrators, and enterprise teams managing internal platforms. If software usability or performance limits results, I can help.
Digital Signage Training: Train your team for long-term success.
Digital Signage Market Intelligence: Make decisions backed by deep insights.
