Independent & Vendor-Agnostic

Expert-Level Digital Signage Consultant

I help retailers, QSR brands, venues, and corporate teams plan, launch, and run digital signage networks that actually perform. I also work with digital signage software companies and startups on strategy, positioning, and go-to-market. 17+ years of hands-on experience across every side of the industry.

17+
Years Experience
200+
Projects Delivered
0
Vendor Kickbacks
Jordan Feil, independent digital signage consultant with 17+ years of experience, speaking at an industry conference about signage strategy and CMS technology.
200+ Projects Delivered

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Services

Digital Signage Consulting Services

Independent expertise across every phase, from your first RFP to scaling a mature network.

Project Consulting

Strategy, vendor selection, and launch support.

I help you define goals, evaluate platforms, and design a rollout plan that survives real life. Includes hardware and software selection, RFP support, and implementation oversight.

  • Strategic project planning with rollout timelines
  • Platform and hardware evaluation
  • RFP, RFQ, and vendor management

Software Audit & Analysis

Stress-test your CMS like real users do.

I audit your current setup and give you clear findings, specific fixes, and a prioritized roadmap your team can act on.

  • CMS configuration and workflow review
  • Competitive benchmarking and gap analysis
  • UX testing and prioritized fix list

Workflow Design & Training

Clear processes. Confident teams.

I design workflows that remove the guesswork and deliver hands-on training your team will actually retain.

  • Role-based training for editors, approvers, and admins
  • Documented workflows your team will follow
  • Process optimization for multi-location networks

Content Strategy & Management

From creative strategy to daily operations.

Strategy, template design, scheduling, and managed production so your screens stay fresh, on-brand, and worth looking at.

  • Content strategy and custom template design
  • Schedule management and dayparting
  • Managed retainer services available

Vendor & Market Advisory

For vendors that need sharper positioning.

Market intelligence, competitive analysis, go-to-market strategy, and sales enablement for digital signage vendors and platforms.

  • Competitive intelligence and market analysis
  • Strategic positioning and GTM execution
  • Demo coaching and sales enablement

Navori Services

Certified Navori QL consulting.

Setup, training, and optimization for teams running Navori QL digital signage. From a certified consultant and former Navori product manager.

  • Navori QL setup and implementation
  • Team training for admins, editors, and IT
  • Platform optimization and ongoing support

Why Work With This Consultant?

Three commitments that define every engagement:

Hands-On Experience, Every Angle

Support, project management, product, marketing. I've worked digital signage from every side of the table, so I know what survives in the field - not just what looks good on paper.

Zero Partnerships, Zero Commissions

When I recommend hardware or software, it's because it fits your situation. No reseller deals, no affiliate links. That means honest assessments that save you money.

Senior Expertise, Flexible Scope

No full-time hire, no long-term contract required. Scale my involvement up or down based on your project. Pay for senior-level guidance only when you need it.

Career

A Digital Signage Consultant Built in the Trenches

Product, marketing, technical pre-sales, support. Every role taught me where signage actually breaks.

Client success and tech support for digital signage networks
2009 – 2014

Client Success & Tech Support

Lived in the support queue, learning exactly where signage breaks and how to keep it running.

Digital signage project manager presenting at conference
2014 – 2018

Digital Signage Project Manager

Delivered bespoke, multi-site signage rollouts on time, on budget, and stable.

Technical account management for digital signage deployments
2018 – 2020

Technical Account Manager

Supported enterprise deployments, aligning complex technical setups with client needs.

Digital signage software product management dashboard
2020 – 2021

Software Product Manager

Turned customer pain points into features that matter, making networks easier to run.

Jordan Feil as Global Director of Marketing in the digital signage industry
2021 – 2024

Global Director of Marketing

Led global digital signage marketing, owning positioning, messaging, and campaigns that drove platform adoption.

Meet Your Digital Signage Consultant

Jordan Feil presenting at a digital signage industry conference.

Based in Montreal, working globally. I've spent my entire career in digital signage - from the support queue to the boardroom. That range means I can speak your IT team's language and your CEO's in the same meeting.

I bring clarity where others bring complexity.

When I'm not consulting, I'm writing about the things this industry gets wrong - and occasionally the things it gets right.

Learn More About Me

From the Blog

Real-world insights on the challenges digital signage operators actually face.

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Digital Signage Consultant FAQs

What does a digital signage consultant actually do?
A digital signage consultant helps organizations plan, launch, and improve their digital signage networks without the bias that comes from working for a vendor. That means auditing your current CMS setup, selecting the right software and hardware for your use case, designing workflows your team can actually follow, building content strategies that keep screens relevant, and training the people who run the network day to day. The goal is always the same: a signage network that works the way it was intended and keeps working after the project closes.
How does hiring a digital signage consultant compare to managing in house?
Hiring a digital signage consultant gives you senior expertise without adding a full time role. You get clear guidance on strategy, workflows, and platform setup from someone who has seen many different CMS and hardware stacks. It is a fast way to improve results while your team stays focused on their core jobs.
How does working with JAF Digital Consulting actually work?
We start with a short consultation to understand your goals, current setup, and risks. From there, most clients use hourly or project based packages for strategy, content management, training, or audits. If you need ongoing help, we can set up a simple retainer so you always have expert support on call.
What makes your approach different from vendor led digital signage services?
Vendors are paid to sell hardware or software. I am paid to make your whole signage system work better. I do not take kickbacks or reseller commissions, so recommendations are based on fit, not quotas. That means honest CMS and hardware audits, including platforms like Navori and BrightSign, with clear pros and cons for your use case.
Can you work with our existing CMS, hardware, or creative team?
Yes. Most projects start by making your existing tools work harder instead of ripping everything out. I can support the CMS and players you already use, partner with your IT and creative teams, and simplify scheduling, monitoring, and content workflows so the network is easier to run day to day.

Ready to Talk Signage?

Every engagement starts with a free 30-minute call. No pitch, no pressure - just a conversation about what you need and whether I'm the right fit.

Currently accepting a limited number of new clients