
Digital Signage CMS Migration: How To Switch Without Wrecking Your Network
Before you migrate, make sure the problem is your CMS and not your workflows. A practical guide to switching platforms safely.
Read the CMS migration guideI help retailers, QSR brands, venues, and corporate teams plan, launch, and run digital signage networks that actually perform. I also work with digital signage software companies and startups on strategy, positioning, and go-to-market. 17+ years of hands-on experience across every side of the industry.
Trusted by
Independent expertise across every phase, from your first RFP to scaling a mature network.
I help you define goals, evaluate platforms, and design a rollout plan that survives real life. Includes hardware and software selection, RFP support, and implementation oversight.
I audit your current setup and give you clear findings, specific fixes, and a prioritized roadmap your team can act on.
I design workflows that remove the guesswork and deliver hands-on training your team will actually retain.
Strategy, template design, scheduling, and managed production so your screens stay fresh, on-brand, and worth looking at.
Market intelligence, competitive analysis, go-to-market strategy, and sales enablement for digital signage vendors and platforms.
Setup, training, and optimization for teams running Navori QL digital signage. From a certified consultant and former Navori product manager.
Three commitments that define every engagement:
Support, project management, product, marketing. I've worked digital signage from every side of the table, so I know what survives in the field - not just what looks good on paper.
When I recommend hardware or software, it's because it fits your situation. No reseller deals, no affiliate links. That means honest assessments that save you money.
No full-time hire, no long-term contract required. Scale my involvement up or down based on your project. Pay for senior-level guidance only when you need it.
Product, marketing, technical pre-sales, support. Every role taught me where signage actually breaks.
Lived in the support queue, learning exactly where signage breaks and how to keep it running.
Delivered bespoke, multi-site signage rollouts on time, on budget, and stable.
Supported enterprise deployments, aligning complex technical setups with client needs.
Turned customer pain points into features that matter, making networks easier to run.
Led global digital signage marketing, owning positioning, messaging, and campaigns that drove platform adoption.
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FESPA
Based in Montreal, working globally. I've spent my entire career in digital signage - from the support queue to the boardroom. That range means I can speak your IT team's language and your CEO's in the same meeting.
When I'm not consulting, I'm writing about the things this industry gets wrong - and occasionally the things it gets right.
Learn More About MeReal-world insights on the challenges digital signage operators actually face.

Before you migrate, make sure the problem is your CMS and not your workflows. A practical guide to switching platforms safely.
Read the CMS migration guide
Vendors lead with screen prices. But software, content, training, and support add up fast. Most buyers underestimate by 40-60%.
See the full cost breakdown
Most retail signage ends up as expensive wallpaper. Here's why it happens and what to do differently from the start.
Read the retail signage guideEvery engagement starts with a free 30-minute call. No pitch, no pressure - just a conversation about what you need and whether I'm the right fit.
Currently accepting a limited number of new clients