Digital Signage CMS Migration: How To Switch Without Wrecking Your Network
Before you migrate, make sure the problem is your CMS and not your workflows. A practical guide to switching platforms safely.
Read the CMS migration guide DSCE Certified · Montreal
Independent Digital Signage Consultant
Vendors are paid to sell you a platform. I'm paid to make your screens work, from strategy and CMS selection to content, rollouts, and training. Operators and resellers bring me in as the bench behind their own client work. No commissions, no agenda.
17+
Years in digital signage
15+
Platforms audited
0
Vendor commissions
Jordan Feil
Digital Signage Consultant · Montreal
200+ Projects Delivered
Trusted by
Services
Digital Signage Consulting Services
Independent expertise across every phase, from your first RFP to scaling a mature network.
Project Consulting
Strategy, vendor selection, and launch support.- Strategic project planning with rollout timelines
- Platform and hardware evaluation
- RFP, RFQ, and vendor management
Software Audit & Analysis
Stress-test your CMS like real users do.- CMS configuration and workflow review
- Competitive benchmarking and gap analysis
- UX testing and prioritized fix list
Workflow Design & Training
Clear processes. Confident teams.- Role-based training for editors, approvers, and admins
- Documented workflows your team will follow
- Process optimization for multi-location networks
Content Strategy & Management
From creative strategy to daily operations.- Content strategy and custom template design
- Schedule management and dayparting
- Managed retainer services available
Vendor & Market Advisory
For vendors that need sharper positioning.- Competitive intelligence and market analysis
- Strategic positioning and GTM execution
- Demo coaching and sales enablement
Navori Services
Independent Navori QL consulting.Setup, training, and optimization for teams running Navori QL digital signage. From a former Navori product manager, trusted by Navori to deliver its customer training directly.
Operator & Reseller Support
For companies running signage for other people.You run signage for other people. I am the bench you call when client demand spikes, a rollout gets complicated, or a project needs a specialist you do not keep on staff. I do not compete with you for the account.
- Overflow capacity without hiring
- A named specialist on the account
- White-label delivery under your brand
Trusted Partner
Jordan has been a fantastic partner to our team. He knows our digital signage platform inside and out, pairs deep expertise with genuine strategic instinct, and raises the level of every project he's part of. Sharp, dependable, and a genuine pleasure to work with. I recommend him without hesitation.
Director of Digital Solutions, VGS VGS · Carlstadt, NJ
Career
A Digital Signage Consultant Built in the Trenches
Product, marketing, technical pre-sales, support. Every role taught me where signage actually breaks.
2009 – 2014
Client Success & Tech Support
Lived in the support queue, learning exactly where signage breaks and how to keep it running.
2014 – 2018
Digital Signage Project Manager
Delivered bespoke, multi-site signage rollouts on time, on budget, and stable.
2018 – 2020
Technical Account Manager
Supported enterprise deployments, aligning complex technical setups with client needs.
2020 – 2021
Software Product Manager
Turned customer pain points into features that matter, making networks easier to run.
2021 – 2024
Global Director of Marketing
Led global digital signage marketing, owning positioning, messaging, and campaigns that drove platform adoption.
Recognition
Industry Credentials
DSF Advisory Council
Digital Signage Federation, 2021-2023
DIZZIE Awards Judge
2022, 2023, 2025
Published Contributor
AV Network, ChannelPro, AVIXA Exchange, Sixteen-Nine
Featured In
The Uncomfortable Truth About Interactive Digital Wayfinders
Sixteen NineOn Visualization Technologies: Navori Labs
AVNetworkInfoComm 2023 Impulses: Navori Labs Talks AI and Digital Signage
YahooA Digital Menu Board Content Rant: Keep it simple!
AVIXA XchangeGet Smart With Digital Signage And Let The Data Decide
Sound & CommunicationsEmbracing The Future of Digital Signage
FESPANavori Labs Integrates Programmatic DOOH Service
AVNation TVWhen Livestreaming Meets Digital Signage
ChannelPro NetworkThe Key Digital Signage Requirements For A Successful Deployment
FESPA
The Approach
How I Actually Work
Based in Montreal, working globally. I've spent my whole career in digital signage, from the support queue to Global Director of Marketing at Navori Labs, with time as its product manager along the way. I've worked the vendor side, the integrator side, and the operator side, so my advice is built for what survives in the field.
I stay involved until your team can run it without me.
No full-time hire and no long-term contract. You scale my involvement up or down as the project needs, and pay for senior help only when you need it.
Learn More About MeField Notes on Digital Signage
Real-world insights on the challenges digital signage operators actually face.
The True Cost of Digital Signage: What Nobody Tells You Before You Buy
Vendors lead with screen prices. But software, content, training, and support add up fast. Most buyers underestimate by 40-60%.
See the full cost breakdown
Why Most Retail Digital Signage Fails (And How to Fix It)
Most retail signage ends up as expensive wallpaper. Here's why it happens and what to do differently from the start.
Read the retail signage guideDigital Signage Consultant FAQs
What does a digital signage consultant actually do?
A digital signage consultant helps organizations plan, launch, and improve their digital signage networks without the bias that comes from working for a vendor. That means auditing your current CMS setup, selecting the right software and hardware for your use case, designing workflows your team can actually follow, building content strategies that keep screens relevant, and training the people who run the network day to day. The goal is always the same: a signage network that works the way it was intended and keeps working after the project closes.
How does hiring a digital signage consultant compare to managing in house?
Hiring a digital signage consultant gives you senior expertise without adding a full time role. You get clear guidance on strategy, workflows, and platform setup from someone who has seen many different CMS and hardware stacks. It is a fast way to improve results while your team stays focused on their core jobs.
How does working with you actually work?
We start with a 30-minute call to understand your goals, current setup, and risks. From there, most clients start with a fixed-fee project or the Migration Readiness Assessment, and move to a monthly retainer if they need someone to own the signage. Every fee is confirmed in writing before work starts.
What makes your approach different from vendor led digital signage services?
Vendors are paid to sell hardware or software. I am paid to make your whole signage system work better. I do not take kickbacks or reseller commissions, so recommendations are based on fit, not quotas. That means honest CMS and hardware audits, including platforms like Navori and BrightSign, with clear pros and cons for your use case.
You spent six years at Navori. Is your advice independent?
Yes. I spent six years at Navori Labs, including time as product manager, and I still work closely with the team, so I know the platform better than most. I don't take commissions from any software vendor. When you hire me to help choose a platform, the recommendation is built around your network, your team, and your budget.
Can you work with our existing CMS, hardware, or creative team?
Yes. Most projects start by making your existing tools work harder instead of ripping everything out. I can support the CMS and players you already use, partner with your IT and creative teams, and simplify scheduling, monitoring, and content workflows so the network is easier to run day to day.
How much does digital signage consulting cost?
Three ways. A fixed-fee Migration Readiness Assessment from $2,500, a monthly retainer priced on the call, or project work quoted per project. The fee is confirmed in writing before anything starts, and every engagement begins with a 30-minute call. See the three ways to work with me.
Tell me what your screens should be doing.
Every engagement starts with a 30-minute call about what you need and whether I'm the right fit. No long-term contract required.