Digital Signage CMS Migration: How To Switch Without Wrecking Your Network
Before you migrate, make sure the problem is your CMS and not your workflows. A practical guide to switching platforms safely.
Read the CMS migration guide Independent & Vendor-Agnostic
Expert-Level Digital Signage Consultant
Your vendor wants to sell you their platform. Your integrator wants to bill more hours. On the operator side: strategy, software selection, audits, and networks that actually run. On the vendor side: product, positioning, and go-to-market. No commissions, no agenda.
17+
Years Experience
15+
Platforms Audited
100%
Vendor-Neutral
Jordan Feil
Digital Signage Consultant · Montreal
200+ Projects Delivered
Trusted by
Services
Digital Signage Consulting Services
Independent expertise across every phase, from your first RFP to scaling a mature network.
Project Consulting
Strategy, vendor selection, and launch support.I help you define goals, evaluate platforms, and design a rollout plan that survives real life. Includes hardware and software selection, RFP support, and implementation oversight.
- Strategic project planning with rollout timelines
- Platform and hardware evaluation
- RFP, RFQ, and vendor management
Software Audit & Analysis
Stress-test your CMS like real users do.I audit your current setup and give you clear findings, specific fixes, and a prioritized roadmap your team can act on.
- CMS configuration and workflow review
- Competitive benchmarking and gap analysis
- UX testing and prioritized fix list
Workflow Design & Training
Clear processes. Confident teams.I design workflows that remove the guesswork and deliver hands-on training your team will actually retain.
- Role-based training for editors, approvers, and admins
- Documented workflows your team will follow
- Process optimization for multi-location networks
Content Strategy & Management
From creative strategy to daily operations.Strategy, template design, scheduling, and managed production so your screens stay fresh, on-brand, and worth looking at.
- Content strategy and custom template design
- Schedule management and dayparting
- Managed retainer services available
Vendor & Market Advisory
For vendors that need sharper positioning.Market intelligence, competitive analysis, go-to-market strategy, and sales enablement for digital signage vendors and platforms.
- Competitive intelligence and market analysis
- Strategic positioning and GTM execution
- Demo coaching and sales enablement
Navori Services
Certified Navori QL consulting.Setup, training, and optimization for teams running Navori QL digital signage. From a certified consultant and former Navori product manager.
- Navori QL setup and implementation
- Team training for admins, editors, and IT
- Platform optimization and ongoing support
Why Work With Me?
Three commitments that define every engagement:
Hands-On Experience, Every Angle
Support, project management, product, marketing. I've worked digital signage from every side of the table, so I know what survives in the field - not just what looks good on paper.
Involved Until It Works
The engagement doesn't end when the document is done. I stay involved through implementation, launch, and the first real test, until your team can run it without me.
Senior Expertise, Flexible Scope
No full-time hire, no long-term contract required. Scale my involvement up or down based on your project. Pay for senior-level guidance only when you need it.
Career
A Digital Signage Consultant Built in the Trenches
Product, marketing, technical pre-sales, support. Every role taught me where signage actually breaks.
2009 – 2014
Client Success & Tech Support
Lived in the support queue, learning exactly where signage breaks and how to keep it running.
2014 – 2018
Digital Signage Project Manager
Delivered bespoke, multi-site signage rollouts on time, on budget, and stable.
2018 – 2020
Technical Account Manager
Supported enterprise deployments, aligning complex technical setups with client needs.
2020 – 2021
Software Product Manager
Turned customer pain points into features that matter, making networks easier to run.
2021 – 2024
Global Director of Marketing
Led global digital signage marketing, owning positioning, messaging, and campaigns that drove platform adoption.
Recognition
Industry Credentials
DSF Advisory Council
Digital Signage Federation, 2021-2023
DIZZIE Awards Judge
2022, 2023, 2025
Published Contributor
AV Network, ChannelPro, AVIXA Exchange, Sixteen-Nine
Featured In
The Uncomfortable Truth About Interactive Digital Wayfinders
Sixteen NineOn Visualization Technologies: Navori Labs
AVNetworkInfoComm 2023 Impulses: Navori Labs Talks AI and Digital Signage
YahooA Digital Menu Board Content Rant: Keep it simple!
AVIXA XchangeGet Smart With Digital Signage And Let The Data Decide
Sound & CommunicationsEmbracing The Future of Digital Signage
FESPANavori Labs Integrates Programmatic DOOH Service
AVNation TVWhen Livestreaming Meets Digital Signage
ChannelPro NetworkThe Key Digital Signage Requirements For A Successful Deployment
FESPA
The Approach
How I Actually Work
Based in Montreal, working globally. I've spent my entire career in digital signage, from the support queue to the C-suite, including time as a product manager at Navori Labs. I've been on the vendor side, the integrator side, and the operator side. That context is rare, and it's what lets me give advice that's actually useful rather than just technically correct.
I bring clarity where others bring complexity.
When I'm not consulting, I'm writing about the things this industry gets wrong: overpriced software, undersupported hardware, and rollouts nobody trained anyone to run. Occasionally the things it gets right, too.
Learn More About MeField Notes on Digital Signage
Real-world insights on the challenges digital signage operators actually face.
The True Cost of Digital Signage: What Nobody Tells You Before You Buy
Vendors lead with screen prices. But software, content, training, and support add up fast. Most buyers underestimate by 40-60%.
See the full cost breakdown
Why Most Retail Digital Signage Fails (And How to Fix It)
Most retail signage ends up as expensive wallpaper. Here's why it happens and what to do differently from the start.
Read the retail signage guideDigital Signage Consultant FAQs
What does a digital signage consultant actually do?
A digital signage consultant helps organizations plan, launch, and improve their digital signage networks without the bias that comes from working for a vendor. That means auditing your current CMS setup, selecting the right software and hardware for your use case, designing workflows your team can actually follow, building content strategies that keep screens relevant, and training the people who run the network day to day. The goal is always the same: a signage network that works the way it was intended and keeps working after the project closes.
How does hiring a digital signage consultant compare to managing in house?
Hiring a digital signage consultant gives you senior expertise without adding a full time role. You get clear guidance on strategy, workflows, and platform setup from someone who has seen many different CMS and hardware stacks. It is a fast way to improve results while your team stays focused on their core jobs.
How does working with JAF Digital Consulting actually work?
We start with a short consultation to understand your goals, current setup, and risks. From there, most clients use hourly or project based packages for strategy, content management, training, or audits. If you need ongoing help, we can set up a simple retainer so you always have expert support on call.
What makes your approach different from vendor led digital signage services?
Vendors are paid to sell hardware or software. I am paid to make your whole signage system work better. I do not take kickbacks or reseller commissions, so recommendations are based on fit, not quotas. That means honest CMS and hardware audits, including platforms like Navori and BrightSign, with clear pros and cons for your use case.
Can you work with our existing CMS, hardware, or creative team?
Yes. Most projects start by making your existing tools work harder instead of ripping everything out. I can support the CMS and players you already use, partner with your IT and creative teams, and simplify scheduling, monitoring, and content workflows so the network is easier to run day to day.
How much does digital signage consulting cost?
Engagements are project-based or hourly depending on scope. Most start with a half-day audit or a scoping session. Retainer arrangements are available for teams that want ongoing support. Reach out and we can put together something that fits your situation and budget.
Most clients come to me after the first vendor let them down.
Don't wait that long. Every engagement starts with a free 30-minute call. No pitch, no pressure, just a conversation about what you need and whether I'm the right fit.
Currently accepting a limited number of new clients