Digital Signage Consultant & Strategist
I help businesses cut through the confusion of digital signage by designing smarter systems, workflows, and content strategies that actually deliver results.
Recognized DSCE-certified digital signage expert and independent consultant featured in leading industry research and insights networks.
Let’s Talk Strategy
Years in Digital Signage
Projects Consulted Globally
CMS Platforms Evaluated
After nearly two decades inside the digital signage industry, I saw too many businesses stuck with the wrong CMS or inefficient workflows. I started JAF Digital Consulting to help organizations approach digital signage strategically — with less noise, less waste, and more long-term control.
Over the past 17 years, I’ve worked across every corner of the digital signage ecosystem — from software and content strategy to operational design and network optimization. My consulting experience includes partnerships with enterprise networks, retail media operators, AV integrators, and Fortune 500 brands navigating digital transformation.
This background allows me to bridge creative, operational, and technical perspectives — ensuring every digital signage initiative is designed to deliver measurable business results.
Every organization’s digital signage journey is different, but the pain points are usually the same — too many moving parts, too many CMS options, and not enough time to make them all work together. I help businesses design and operate digital signage networks that actually perform — from software selection to content workflows and training.
Choosing the right CMS is one of the hardest parts of digital signage. I advise on leading platforms like Spectrio, OnSign, BrightSign, and others — helping you find the best fit for your technical setup, budget, and team structure.
Whether you’re running an in-house network or managing content for clients, I help you build efficient workflows that simplify scheduling, playlist management, and creative approval. I also train teams on digital signage operations using best practices from enterprise networks.
From daily playlists to long-term creative campaigns, I help brands design meaningful content strategies that drive engagement and ROI. You’ll get templates, frameworks, and measurable methods to improve your network’s impact.
Already running a CMS but not happy with its performance or usability? I conduct deep-dive audits that evaluate UX, stability, and scalability, then recommend practical steps to optimize or migrate — whether that’s upgrading within your platform or moving to a better system.
Navori QL, BrightSign, ScreenCloud, Novisign, Spectrio, OnSign, Samsung Tizen, LG webOS, Windows, Android, Power BI, Airtable, Google Workspace, Adobe Creative Cloud, Canva, and more.
Get expert guidance on your CMS, workflows, and operations from a consultant who knows digital signage inside and out.
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