I'm Jordan Feil, Digital Signage Consultant
17 years inside the digital signage industry — vendor side, client side, support queues, and boardrooms. I've seen what works and, more importantly, what doesn't.
Now I work independently. No reseller commissions, no incentive to steer you toward anything other than what's right for your situation.
How I Got Here
You learn fast when you're the person clients call when screens go dark, content stops updating, or a deployment falls apart the night before a launch.
From there I moved into technical account management, then product management, then led global marketing for a major digital signage software company. I've been in the room when deals are made, and I've been on the phone at midnight when they fall apart.
What I kept seeing, from every angle, was the same pattern. Clients got oversold. They picked the platform with the best demo, not the best fit. They went live without proper training. Content went stale. Screens went dark. Six figures wasted.
That's why I started JAF Digital Consulting. To be the person in the room who isn't trying to sell you anything. Just someone who's seen it all go wrong and knows how to help you avoid it.
What that background means for you
Every Role. Every Angle.
17 years across every side of the digital signage industry.
I lived in the support queue. I learned exactly where digital signage breaks, how clients actually use CMS platforms day-to-day, and what good really looks like from the user's perspective.
Delivered bespoke, multi-site signage rollouts on time, on budget, and stable. This is where I learned how fast things go wrong when strategy and operations aren't aligned from day one.
Supported enterprise deployments and aligned complex technical setups with client needs. Became fluent in translating between what IT teams want and what marketing teams actually need.
Turned real customer pain points into features that actually matter. Got a front-row seat to how CMS platforms are built, prioritized, and where they cut corners.
Led global digital signage marketing, owning positioning, messaging, and campaigns that drove platform adoption. Learned how vendors present themselves, which taught me exactly how to cut through it.
Working directly with clients who want honest, experienced guidance without the vendor agenda. Based in Montreal. Available globally.
What I Actually Do
Wrong CMS. Unclear workflows. Content nobody updates. Teams never properly trained. Here's where I help.
Project-Based Consulting
Strategy, planning, and risk mitigation before you commit budget.
Software & Hardware Selection
CMS and hardware compared based on how you'll actually use them.
Software Audits & Analysis
Honest assessment of your current CMS setup and what's worth fixing.
Workflow Design & Training
Playbooks and training your team will actually follow.
Content Management
Content operations that stay fresh without burning out your team.
Market & GTM Consulting
Sharper positioning and go-to-market strategy for vendors and operators.
Industry Recognition
Published, recognized, and referenced across the digital signage industry.
DSCE Certified
Digital Signage Certified Expert, the industry's leading professional certification.
DSF Advisory Council
Digital Signage Federation Advisory Council Member, 2021 to 2023.
DIZZIE Awards Judge
Judge for The Digital Signage Experience Awards in 2022, 2023, and 2025.
Published Contributor
Featured in Sixteen-Nine, AV Network, ChannelPro, AVIXA Exchange, Sound & Communications, and FESPA.
Let's Talk About Your Project
Start with a free 30-minute call. No pitch, no pressure. Just an honest conversation about your situation and whether I can actually help.