Independent & Vendor-Neutral

Digital Signage Consulting
That Holds Up After Launch

Independent strategy, vendor selection, and hands-on support for organizations that want to get it right the first time, not just at launch.

Book a Free Discovery Call Three Ways to Work With Me

Free 30-Minute Discovery Call

No pitch. No pressure. Here is what we cover.

  • What you are trying to build or fix, and what is blocking you
  • Whether your situation needs consulting, training, or content support
  • What a realistic engagement looks like in scope, timeline, and cost
  • Whether I am the right fit, or who else might be
Typically available within a few days
Why this matters
Most digital signage projects fail in year two. Not because the technology breaks, but because nobody planned for what comes after launch.

Wrong platform. A vendor that oversold support. A content strategy that lasted three weeks. A network nobody knows how to manage when something goes wrong.

I am an independent digital signage consultant. I do not sell screens, software, or hardware. I help organizations plan, procure, and deploy systems that hold up past the ribbon cutting, and I stay involved until they actually do.

  • Recommendations driven by your requirements, not a sales pitch
  • No commission structures influencing what I recommend
  • I stay involved until the system actually works
  • You leave with docs your team can use without calling me
  • Fixed cost confirmed in writing before any work begins
How to work with me

Three Ways to Work With Me

Start with an assessment if your platform is the problem. Keep me on retainer if nobody owns your signage. Hire me by the project when something needs to be built. Most clients start at one and move to the next.

01

Migration Readiness Assessment

Fixed fee, from $2,500 · 2 to 6 weeks

Know what moves, what breaks, and which platform to pick before you sign anything.

See the assessment 02

Fractional Head of Digital Signage

Monthly retainer · Three tiers

A senior person who owns your signage roadmap, vendors and content operation, without a full-time hire.

See the retainer 03

Project Work

Quoted per project · Fixed fee in writing

Content, training, RFP support and hands-on implementation on Navori.

See project work
Fixed fee · 2 to 6 weeks

Migration Readiness Assessment

Your signage platform is being retired, sold, or has stopped fitting the network you actually run. Every vendor with a "migrate to us" program will tell you their platform is the answer. I don't sell one. The assessment tells you what you have, what breaks when you move it, and which two or three platforms deserve a serious look. Sometimes the right answer is to stay put. If it is, the report says so.

What you get

The same five deliverables in every tier. Depth scales with the network.

  1. Network inventoryEvery screen, player and operating system. Content types, templates, data feeds and integrations. Users, roles, schedules and playback rules. If it isn't in a spreadsheet today, it will be.
  2. Breakage reportWhat moves cleanly, what has to be rebuilt, and what dies. Player reuse versus replacement gets its own page, because that one line decides your budget.
  3. Platform shortlistTwo or three platforms scored on fit for your network, three-year subscription cost per player, and whether each vendor's migration program is worth taking.
  4. Migration planPilot scope, cutover waves, timeline, who does what, and a risk register.
  5. Written report and a readout callThe recommendation is stated plainly. If the answer is "stay where you are" or "not the platform you were leaning toward", that's what it says.
Who this is for
  • Networks on X2O Media or Real Digital Media, both wound down in spring 2026
  • Scala customers watching what happens to the product after the sale
  • Anyone whose CMS contract is up and the renewal quote no longer matches what they get for it
  • Anyone being offered a free vendor migration and wondering what the catch is
What you supply
  • Admin access to your current CMS, or an export from it
  • Your player list
  • A list of integrations
  • Two stakeholder interviews, usually the person who owns the content and the person who owns the network

Small

Single organization, few sites

FitsUp to 50 screens, 1 to 3 sites
Turnaround2 weeks
FeeFrom$2,500

Mid

Multi-site, some integrations

Fits50 to 300 screens, multi-site, some integrations
Turnaround3 weeks
FeeFrom$5,500

Enterprise

Multiple business units, live feeds

Fits300+ screens, multiple business units, retail media or trading-floor feeds
Turnaround4 to 6 weeks
Fee Scoped after a call

Fees in USD. "From" is the fee for a network that fits the tier cleanly; unusual integrations or custom content add scope, and I confirm the fixed fee in writing before any work starts.

Credited if you migrate with me

The assessment fee comes off Phase 2 if I run or oversee your migration, on any platform.

Why pay for an opinion when the vendors will give you one free?

Because the vendor's opinion is that you should move to the vendor. Choosing the wrong platform can mean years of unnecessary subscription costs, avoidable hardware replacement, and eventually another migration. The assessment costs a fraction of any one of those.

What comes after (Phase 2, quoted separately)

Content rebuild, hands-on migration, training, and hardware procurement. On Navori I do the migration myself. On any other platform I act as your owner's representative over the vendor's migration program: oversight, acceptance testing and content QA, so the "free migration" delivers what was promised.

Book an Assessment Call Read the Migration Guide
Monthly retainer · Three tiers

Fractional Head of Digital Signage

Somebody has to own the signage. The platform, the vendors, the content operation, the roadmap, the next contract. In most organizations that job is split across three people who each have a real job. In most integrators building a signage division, it's nobody yet. I take the seat until you hire someone for it, and I'll help you hire them.

For operators

You have a network and nobody owns it

Chains, QSR franchisors, gyms, venues, campuses. I own the roadmap, the platform and vendor decisions, and the content operation, and I report to whoever owns the budget.

For integrators and sign companies

You're building a digital signage practice

I help build it: platform strategy, how to package and price the offer, sales support and demos, and the delivery process that gets the first accounts live and profitable.

Included in every tier
  • A standing session cadence, biweekly or weekly by tier
  • Async access by email or Slack, reply within one business day
  • A living open-items tracker, so nothing gets lost between sessions
  • Me on your vendor and customer calls when it matters
  • A quarterly roadmap
  • Vendor neutrality, in writing

Advisor

Answers and direction

Hours per month4
CadenceBiweekly 1-hour session
What I ownAnswers and direction. You run it; I make sure you're running it right.

Lead

Roadmap and vendors

Hours per month10
CadenceWeekly 1-hour session, plus async
What I ownThe roadmap, platform and vendor selection, and for integrators, sales enablement.

Head

The whole function

Hours per month20
CadenceWeekly 2-hour session, plus async. I'm on your org chart.
What I ownBudget and P&L plan, vendor negotiation, RFP triage, hiring and coaching the people who run it day to day, and hiring my replacement. For integrators, that includes packaging and pricing the offer and coaching reps.

Not included, quoted as projects

Content production, decks and sales material, delivered training, RFP writing. The retainer covers senior ownership, decisions and direction. Production work is scoped separately so the retainer stays focused on running the function.

Pricing: on the call

It depends on the tier and how much of your calendar I'm on. You'll get a number on the first conversation, not a form.

3-month minimumthen month to month
Hours don't roll overunused hours expire monthly
30 days' noticeeither way
Rate holds 12 monthsno mid-year increases
Talk About a Retainer
Quoted per project

Project Work

The hands-on work. Fixed scope, fixed fee, confirmed in writing before I start. This is where assessment and retainer clients go when something needs building rather than deciding. It's also where a first network starts.

Modern retail store with digital signage displays

From planning to post-launch

Practical expertise across every phase of a signage network, built to last beyond the ribbon cutting.

Content and Creative

Templates, menu boards, data-linked content and ongoing production for screens that have to stay current.

Learn more

Training Delivery

Role-based training on your platform, for your team, plus the workflows that keep it working after people move on.

Learn more

Planning, Vendor Selection and RFPs

New deployments start here. Requirements, platform and hardware shortlist, RFP documents and scoring, and oversight through launch. Or the response side, if you're the one bidding.

Start a conversation

Implementation on Navori

Setup, migration, multi-site builds and optimization on Navori QL, delivered directly. Six years at Navori Labs, including product manager.

Learn more

Software vendors: product audits and go-to-market work are a separate practice. See Software Audit & Analysis and Vendor & Market Advisory.

Operators & Resellers

If You Run Signage for Other People

Sign companies going digital, established operators, AV integrators and managed service providers hire me to help build and run their own signage operation. Winning their clients, standing up or optimising networks, and speccing the projects that fall outside a standard scope.

Overflow Capacity

Client demand spikes and you need senior hands without hiring for them. I take the work on your behalf, to your deadline, and hand back deliverables your team can reuse.

Named Specialist

You put me on a complex project as the expert on the account, in front of your client or behind you, whichever you prefer. Useful for discovery sessions on deals you want to win.

White-Label Delivery

Training and implementation delivered to your client under your brand, not mine. Remote or onsite, single site or multi-location rollout.

I do not compete with you for the account. The relationship stays yours.

Building a signage division from scratch and need more than overflow hands? That's the Fractional Head of Digital Signage retainer.

Talk about capacity
Independence

Why Not Just Talk to a Vendor?

Every vendor believes their platform is the right fit for your situation. That is not cynicism. It is just how sales works. My recommendation comes from your requirements, not a quota.

No commission structures driving what I put in front of you.
I have been on the vendor side. I know what the pitch leaves out.
My only obligation is to give you an honest answer to the question you are actually asking.
Retail media network in a grocery store
"The best platform decision I made was hiring someone with no stake in which platform I picked."
— Healthcare client, 120-screen network
Proof

Real Results

Real engagements, real outcomes.

$180K
CMS replacement avoided

A 120-screen healthcare network was being pressured to replace their CMS mid-contract. An independent evaluation and vendor negotiation kept them on their current platform and saved a six-figure switch.

Healthcare · 120 screens
40%
Faster deployment

Full RFP management, vendor selection, and launch support for a multi-location retail rollout. Cut deployment timeline by 40% compared to their previous network build.

Retail · 40-screen rollout
90 days
Team fully independent

Six buildings, competing stakeholder priorities, no documented requirements. System live in 8 weeks. Team managing the network independently within 90 days of launch.

Corporate campus · 6 buildings
The Process

How It Works

Four steps. Fixed scope, priced in writing. No surprise scope creep.

1

Discovery Call

Free 30-minute call. We figure out what you actually need and whether I am the right fit.

2

Scope & Proposal

I outline the engagement, timeline, and cost. You know exactly what you are getting before we start.

3

Engagement

Strategy, vendor evaluation, implementation oversight, or all three, depending on where you are.

4

Delivery

Clear recommendations, documented decisions, and a system your team can manage on their own.

FAQ

Common Questions

Typically 10 to 500 screens across any vertical. Happy to discuss larger or more complex networks on a case-by-case basis.
I evaluate platforms based on your requirements first. I have professional relationships from years in the industry, but no vendor compensates me or shapes what I recommend. My job is to give you the honest answer, not the convenient one.
Yes. Network audits, CMS migrations, vendor renegotiations, and content strategy overhauls are all common engagements. You do not need to be starting from scratch.
Usually within one to two weeks of a signed agreement. Discovery calls are typically available within a few days.
Project-based has a defined scope and ends when the deliverable is complete. A retainer is an ongoing monthly engagement with dedicated hours, best for organizations that need continuous access to senior-level guidance.
No. The assessment is for when the platform decision is open. If you already know where you're going, start with a project. If nobody owns the signage, start with the retainer.
When it fits. I do hands-on work on Navori and say so plainly. The shortlist is scored against your network, and "not Navori" is an answer I give.
Yes, against Phase 2 on any platform, if I run or oversee the migration. It isn't credited against a vendor's own migration program.
No. Unused hours expire monthly. That's what keeps the rate where it is.

Trusted Partner

Jordan has been a fantastic partner to our team. He knows our digital signage platform inside and out, pairs deep expertise with genuine strategic instinct, and raises the level of every project he's part of. Sharp, dependable, and a genuine pleasure to work with. I recommend him without hesitation.
Frank Alvy
Director of Digital Solutions, VGS VGS · Carlstadt, NJ

Ready to Get Started?

Every engagement starts with a free 30-minute call. No pitch, no pressure. Just a direct conversation about what you need.

Book a Free Discovery Call See the Three Ways