Meet Your Go-To Digital Signage Consultant

The help you need, right when you need it...

16+ years helping companies plan smarter, deploy faster, and get results. No hollow sales jargon.. Just real strategy, execution, and support from an expert digital signage consultant. 

📍 Expert Strategy & Project Planning
📍 Technology Selection Without the Sales Pitch
📍 Content and Strategies that Convert
📍 Product Audit and Positioning Analysis
📍 Workflow Design and User Training

Digital signage consultant providing expert insights at an industry conference, discussing signage strategy and technology trends.

Your Signage, Done Right

Digital Signage Consulting Services

Level Up Your Digital Signage Practice with My Full Range of Professional Digital Signage Services

Strategy and Planning

Skip the guesswork and build a digital signage project that makes sense for your business. I help you avoid costly mistakes by creating plans and strategies based on real-world experience, not vendor promises.

  • Full project planning and hands-on execution
  • Software, hardware, and workflow design that actually fit together
  • RFP and RFQ support—from “what should this say?” to final review
  • Vendor selection without politics or pressure

Done with confusing product demos and pushy sales calls? Get straight answers about which digital signage solutions actually fit your needs, from someone who doesn’t get commission checks.

  • Side-by-side comparisons of top signage platforms and hardware
  • Clear, budget-conscious recommendations tailored to your needs
  • Hands-on support during installation and setup for a stress-free launch

Markets move fast. If you’re trying to stay competitive, or just figure out if your product roadmap still makes sense—I can help. Services include:

  • Market and trend analysis (minus the fluff)
  • Competitive breakdowns with actionable insight
  • Go-to-market strategies for platforms, CMS, and services
  • Product and software audits with real recommendations

Implementation & Management

Good content doesn’t just “look good”, it works hard. I help you build branded content that fits your voice, drives results, and doesn’t need to be reinvented every Monday morning. 

  • Brand-safe templates your team can easily reuse
  • Design attention-grabbing, on-brand content for your screens
  • Build custom, data-driven templates that adapt to your audience
  • Messaging frameworks for better promotions, events, and alerts

Great digital signage isn’t just about the hardware—it’s about the content people see. I help you keep that content sharp, timely, and strategically on point. As your digital signage consultant I’ll help you with:

  • Ongoing content updates to keep messaging fresh and engaging
  • Real-time support and troubleshooting when things go sideways
  • Smart scheduling and automation to ensure seamless playback
  • Full-service content management—yes, I can run it all for you

Training & Support

Nobody wants to be the person constantly fixing broken screens or hunting down missing content. As your digital signage consultant, I’ll help you set up systems that work reliably and train your people to handle things confidently.

  • Full workflow audits to identify what’s broken (and how to fix it)
  • Custom processes designed around your team and tools
  • Hands-on training, tailored to how your team actually works
  • Ongoing best practices to keep things smooth and scalable

Your digital signage software might look good on paper, but how does it actually perform for real users? I put digital signage platforms through their paces with expert analysis that goes way beyond surface-level features.

  • Comprehensive software audits that reveal what’s really (and what isn’t)
  • Feature gap analysis comparing your platform against market leaders
  • User experience testing to identify friction points before your customers do
  • Future-ready recommendations for staying competitive in the market

Marketing and Sales

If your feature list sounds like a spec sheet, we’ve got work to do. As your digital signage consultant, I transform product features into standout selling points that will boost conversions and visibility in a competitive market.

  • Competitive analysis and market positioning guidance
  • Product messaging that doesn’t sound like every other CMS on the planet
  • Strategic marketing plans covering content, timing, and delivery channels
Close-up of a computer keyboard with colorful keys spelling 'DEMO,' representing a digital signage software demo showcasing platform features, real-time updates, and user engagement tools.

Product Demos and Technical Pre-Sales

If your product demos put people to sleep or your sales team struggles to explain why your solution matters, that’s a fixable problem. I help you turn technical features into compelling reasons to buy.

  • Repeatable demo flows that highlight what actually matters
  • Simplified presentations that make complex features digestible
  • Technical pre-sales support, including discovery workshops and RFP coaching

Get Your Digital Signage On Track

My Digital Signage Journey

Because I’ve worn nearly every hat in this industry, I know how to make strategy practical and execution scalable. I don’t bring one perspective. As your digital signage consultant, I bring all of them.
Digital signage expert speaking at a technology event, explaining live data integration, interactive display solutions, and content management strategies for businesses.

Global Director of Marketing (2021-2024)

3+ years' experience as the Global Director of Marketing for an established industry leader in digital signage software.

Industry expert analyzing a digital signage data dashboard, evaluating content performance, customer engagement metrics, and operational strategies for business growth.

Software Product Manager (2020-2021)

Former software product manager with a keen eye for product design, feature sets and refined user experiences.

A digital signage consultant demonstrating an interactive display system, analyzing customer engagement and content strategy for retail and corporate environments.

Technical Account Manager (2018-2020)

Proven ability to simplify complex technical topics into relatable product demos and streamlined presentations.

Digital signage expert presenting at an industry conference with informational display visible in the background

Digital Signage Project Manager (2014-2018)

Led cross functional teams in delivering custom digital signage projects to Fortune 500 clients worldwide.

A digital interface displaying a 4.5-star customer rating, representing feedback, customer satisfaction, and the impact of digital signage on user experience.

Client Success and Tech Support (2009-2014)

I began my career with five years in tech support. I learned how to handle tough customers and help them succeed.

Interviews and Articles

Featured Publications and Industry Insights

Why Partner With Me?

16+ Years of Real Experience

As a digital signage expert, I've spent over 16 years helping businesses implement digital signage solutions. From tech support to Global Marketing Director at a leading digital signage software company, I focus on what actually works. I've delivered digital signage projects for Fortune 500 companies worldwide.

No Hidden Agendas

When I recommend digital signage hardware or digital signage services, it's because they fit your situation. I have zero partnerships, which means honest assessments that save you money and straightforward guidance on digital signage systems.

Effective Flexibility

Access senior-level expertise without the overhead of a full-time hire. Scale my involvement up or down based on your project needs, paying only for the support you actually require.

A signage expert (Jordan Feil) speaking at an industry event, providing expert insights on marketing strategies and technology trends.

About Jordan Feil

Born and raised in Montreal, I’ve spent the last 16 years immersed in the digital signage industry. I’ve worn just about every hat along the way: technical pre-sales, product management, software delivery, and global marketing leadership. That kind of range isn’t just a résumé flex. It’s proof that I know this industry from every angle—and that I care enough to get it right, from high-level strategy to day-to-day execution.

Follow my blog for sharp takes, real-world insights, and the occasional rant about things we should probably stop doing in digital signage.

Industry Recognitions

I’ve spent years in digital signage doing the work—and sharing what I’ve learned along the way. Whether it’s through blog posts, industry interviews, or guest features, I publish insights to help others navigate the same challenges I see every day. No hype, just practical advice from someone who’s been in the weeds.

Latest Insights

System-on-Chip vs External Media Players comparison for digital signage solutions

System-on-Chip vs External Media Players: Which Is Right for Your Digital Signage?

A comprehensive guide to choosing the right hardware architecture for your digital signage deployment...

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Retail Media Networks guide for retailers featuring digital signage advertising platforms

Retail Media Networks: The Complete Guide for Retailers in 2025

Learn how retailers are transforming their digital signage into powerful advertising platforms...

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AI-powered digital signage solutions for personalization and optimization in retail environments

AI in Digital Signage: How to Personalize, Optimize, and Win in 2025

Discover how artificial intelligence is revolutionizing digital signage with smarter, more responsive content...

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Frequently Asked Questions

Working with a digital signage consultant offers several key advantages over hiring a full-time manager. As your consultant, I provide:

  • Immediate Expertise: Access 16+ years of industry experience from day one, without the lengthy onboarding and training period typically required for new hires.
  • Cost Efficiency: Receive senior-level expertise at a fraction of the cost of a full-time senior manager (including benefits, training, and overhead).
  • Flexible Engagement: Scale services up or down based on your project needs, paying only for the expertise you need, when you need it.
  • Broader Perspective: Benefit from insights gained across multiple industries and implementations, bringing best practices and innovative solutions to your projects.
  • Objective Guidance: Get unbiased recommendations on vendors, technologies, and strategies, focusing solely on what’s best for your business.

As an independent consultant, I offer three key advantages:

  • Unbiased Recommendations: I focus solely on your business goals, not on selling specific products. This means you’ll get honest advice about what solutions actually fit your needs and budget.
  • Vendor-Neutral Expertise: With my knowledge of the entire digital signage landscape, I help you find the perfect match among all available options. You won’t be limited to just popular brands or expensive systems.
  • Strategic Guidance: My experience from numerous projects helps you:
    • Avoid common pitfalls
    • Secure better vendor terms
    • Get insights that product-focused vendors might miss
    • Make decisions based on long-term value, not sales pressure

I’ve successfully delivered digital signage solutions across multiple industries including retail, corporate communications, healthcare, education, and hospitality. My experience spans from small businesses to Fortune 500 enterprises, allowing me to bring cross-industry best practices to your specific environment. While each industry has unique requirements, my approach adapts to your particular challenges while leveraging proven strategies that drive engagement and ROI.

Absolutely. I’m vendor-neutral and have extensive experience working with most major digital signage platforms and hardware configurations. Whether you’re looking to optimize your existing setup or need guidance on compatible expansions, I can help you maximize your current investment. I perform thorough assessments of your existing infrastructure to identify opportunities for improvement and ensure seamless integration of any new components. My goal is to provide solutions that build upon your existing technology stack whenever possible, saving you time and resources.

Still Have Questions?