Expert
Digital Signage
Consultant

With 16+ years in the digital signage trenches, I offer expert digital signage consulting and services grounded in real-world experience—not sales fluff. I help businesses plan smarter, execute faster, and avoid painful mistakes.

  • Real-world technical chops and industry insight
  • Tailored, vendor-neutral recommendations 
  • Strategic content creation and management
  • End-to-end project management (kickoff to rollout)
Digital signage consultant providing expert insights at an industry conference, discussing signage strategy and technology trends.

Your Signage, Done Right

Digital Signage Consulting Services

Level Up Your Digital Signage Practice with A Full Range of Professional Digital Signage Services

Strategy and Planning

3D rendering of modern retail space layout with digital signage displays, customer interaction points, and promotional screens in white minimalist design

Digital signage that delivers real results doesn’t happen by luck. It takes clear goals, sharp execution, and someone who knows where the pitfalls hide. As your digital signage consultant, that’s where I come in.

  • Full project planning and hands-on execution
  • Software, hardware, and workflow design that actually fit together
  • RFP and RFQ support—from “what should this say?” to final review
  • Vendor selection without politics or pressure
Business team discussing digital signage market analysis with charts and segmentation data on large screens

Markets move fast. If you’re trying to stay competitive, or just figure out if your product roadmap still makes sense—I can help. Services include:

  • Market and trend analysis (minus the fluff)
  • Competitive breakdowns with actionable insight
  • Go-to-market strategies for platforms, CMS, and services
  • Product and software audits with real recommendations

Implementation & Management

A collection of digital signage media players in various sizes and designs, showcasing different connectivity options and processing capabilities.

Too many screens, too little clarity? I help you cut through the specs, sales pitches, and shiny features to choose the right tools for your business—not someone else’s.

  • Side-by-side comparisons of top signage platforms and hardware
  • Clear, budget-conscious recommendations tailored to your needs
  • Hands-on support during installation and setup for a stress-free launch
A woman managing digital signage content on a computer screen, using a content management system (CMS) for scheduling and optimization.

Great digital signage isn’t just about the hardware—it’s about the content people see. I help you keep that content sharp, timely, and strategically on point.

  • Ongoing content updates to keep messaging fresh and engaging
  • Real-time support and troubleshooting when things go sideways
  • Smart scheduling and automation to ensure seamless playback
  • Full-service content management—yes, I can run it all for you

Training & Support

Digital signage trainer leading a workshop session with a scheduling and content interface displayed on a screen

Managing digital signage doesn’t have to be complicated.  As your digital signage consultant, I’ll help you streamline your processes and train your team to run things smoothly—with less stress and fewer mistakes.

  • Full workflow audits to identify what’s broken (and how to fix it)
  • Custom processes designed around your team and tools
  • Hands-on training, tailored to how your team actually works
  • Ongoing best practices to keep things smooth and scalable
Three digital signage screens displaying event schedules, promotional ads, and conference information for dynamic audience engagement.

Good content doesn’t just “look good”, it works hard. I help you build branded content that fits your voice, drives results, and doesn’t need to be reinvented every Monday morning. 

  • Brand-safe templates your team can easily reuse
  • Design attention-grabbing, on-brand content for your screens
  • Build custom, data-driven templates that adapt to your audience
  • Messaging frameworks for better promotions, events, and alerts

Marketing and Sales

A digital signage consulting session in progress, featuring a professional working on a laptop with marketing strategy documents, data charts, and planning diagrams.

If your feature list sounds like a spec sheet, we’ve got work to do. As your digital signage consultant, I transform product features into standout selling points that will boost conversions and visibility in a competitive market.

  • Competitive analysis and market positioning guidance
  • Product messaging that doesn’t sound like every other CMS on the planet
  • Strategic marketing plans covering content, timing, and delivery channels
Close-up of a computer keyboard with colorful keys spelling 'DEMO,' representing a digital signage software demo showcasing platform features, real-time updates, and user engagement tools.

Product Demos and Technical Pre-Sales

Let’s stop losing deals to vague demos and confusing sales decks. I specialize in crafting repeatable product demos and offering technical pre-sales consulting to build confidence with potential clients.

  • Repeatable demo flows that highlight what actually matters
  • Simplified presentations that make complex features digestible
  • Technical pre-sales support, including discovery workshops and RFP coaching

Book A Free Consultation Today!

My Digital Signage Journey

I’ve spent over 16 years in digital signage, starting with front-line support and growing into product, sales, and global marketing leadership. I’ve helped clients in retail, QSR, healthcare, education, corporate comms—you name it. And because I’ve worn nearly every hat in this industry, I know how to make strategy practical and execution scalable. I don’t bring one perspective. As your personal digital signage consultant, I bring all of them.
Digital signage expert speaking at a technology event, explaining live data integration, interactive display solutions, and content management strategies for businesses.

Global Director of Marketing (2021-2024)

3+ years' experience as the Global Director of Marketing for an established industry leader in digital signage software.

Industry expert analyzing a digital signage data dashboard, evaluating content performance, customer engagement metrics, and operational strategies for business growth.

Software Product Manager (2020-2021)

Former software product manager with a keen eye for product design, feature sets and refined user experiences.

A digital signage consultant demonstrating an interactive display system, analyzing customer engagement and content strategy for retail and corporate environments.

Technical Account Manager (2018-2020)

Proven ability to simplify complex technical topics into relatable product demos and streamlined presentations.

digital signage services

Digital Signage Project Manager (2014-2018)

Led cross functional teams in delivering custom digital signage projects to Fortune 500 clients worldwide.

A digital interface displaying a 4.5-star customer rating, representing feedback, customer satisfaction, and the impact of digital signage on user experience.

Client Success and Tech Support (2009-2014)

I began my career with five years in tech support. I learned how to handle tough customers and help them succeed.

Interviews and Articles

Featured Publications and Industry Insights

Benefits of Partnering with an Experienced Digital Signage Consultant

Your Success Is My Priority

End-to-End Support

I cover it all—consulting, strategy, content, training, and ongoing support. Whether you’re just starting out or looking to level up, I’ll help you get your digital signage running smoothly and making an impact. No jargon, no stress, just smart solutions that fit your business and actually get results.

Customized Solutions

Every business is different, so I don’t do one-size-fits-all. I take the time to understand your goals, your challenges, and how you actually operate. Then I build a strategy that fits—something that works for your business, not just any business. It’s all about solutions that are tailored, practical, and built to deliver real results.

Transparent Communication

I believe in building lasting relationships through honesty, reliability, and doing what I say I’ll do. As your consultant, I’ll keep you in the loop with clear updates and straightforward advice. You’ll always know what’s happening, why it matters, and how we’re getting it done. My goal is simple—results you’re proud of and a process you’re comfortable with.

Jordan Feil, digital signage consultant and industry expert

About Jordan Feil

Born and raised in Montreal, I’ve spent the last 16 years immersed in the digital signage industry. I’ve worn just about every hat along the way: technical pre-sales, product management, software delivery, and global marketing leadership. That kind of range isn’t just a résumé flex. It’s proof that I know this industry from every angle—and that I care enough to get it right, from high-level strategy to day-to-day execution.

Follow my blog for sharp takes, real-world insights, and the occasional rant about things we should probably stop doing in digital signage.

Industry Recognitions

I’ve spent years in digital signage doing the work—and sharing what I’ve learned along the way. Whether it’s through blog posts, industry interviews, or guest features, I publish insights to help others navigate the same challenges I see every day. No hype, just practical advice from someone who’s been in the weeds.

Frequently Asked Questions

I work with my clients on either an hourly rate or retainer based pricing model, depending on their needs. 

Working with a digital signage consultant offers several key advantages over hiring a full-time manager. As your consultant, I provide:

  • Immediate Expertise: Access 16+ years of industry experience from day one, without the lengthy onboarding and training period typically required for new hires.
  • Cost Efficiency: Receive senior-level expertise at a fraction of the cost of a full-time senior manager (including benefits, training, and overhead).
  • Flexible Engagement: Scale services up or down based on your project needs, paying only for the expertise you need, when you need it.
  • Broader Perspective: Benefit from insights gained across multiple industries and implementations, bringing best practices and innovative solutions to your projects.
  • Objective Guidance: Get unbiased recommendations on vendors, technologies, and strategies, focusing solely on what’s best for your business.

As an independent consultant, I offer three key advantages:

  • Unbiased Recommendations: I focus solely on your business goals, not on selling specific products. This means you’ll get honest advice about what solutions actually fit your needs and budget.
  • Vendor-Neutral Expertise: With my knowledge of the entire digital signage landscape, I help you find the perfect match among all available options. You won’t be limited to just popular brands or expensive systems.
  • Strategic Guidance: My experience from numerous projects helps you:
    • Avoid common pitfalls
    • Secure better vendor terms
    • Get insights that product-focused vendors might miss
    • Make decisions based on long-term value, not sales pressure

I’ve successfully delivered digital signage solutions across multiple industries including retail, corporate communications, healthcare, education, and hospitality. My experience spans from small businesses to Fortune 500 enterprises, allowing me to bring cross-industry best practices to your specific environment. While each industry has unique requirements, my approach adapts to your particular challenges while leveraging proven strategies that drive engagement and ROI.

Absolutely. I’m vendor-neutral and have extensive experience working with most major digital signage platforms and hardware configurations. Whether you’re looking to optimize your existing setup or need guidance on compatible expansions, I can help you maximize your current investment. I perform thorough assessments of your existing infrastructure to identify opportunities for improvement and ensure seamless integration of any new components. My goal is to provide solutions that build upon your existing technology stack whenever possible, saving you time and resources.

Still Have Questions?