Expert
Digital Signage
Consultant

With over 16 years of industry experience, I specialize in delivering expert digital signage consulting and professional services to businesses worldwide. Get the guidance and services you need, without the expense of a full-time hire.

  • End-to-end project management
  • Personalized, vendor-neutral recommendations
  • Technical expertise and industry insights
Digital signage consultant providing expert insights at an industry conference, discussing signage strategy and technology trends.

Need Help With Your Digital Signage?

Digital Signage Consulting Services

Level Up Your Digital Signage Practice with A Full Range of Professional Digital Signage Services

Strategy and Planning

3D rendering of modern retail space layout with digital signage displays, customer interaction points, and promotional screens in white minimalist design

Successful digital signage doesn’t happen by accident, it takes a solid plan and the right execution. That’s where I come in. As your consultant, I guide every step of the project to keep things efficient, on-budget, and built to deliver results.

  • Full project planning and hands-on execution
  • Implementation of software, hardware, and user workflows
  • Support with RFPs and RFQs—from drafting to review
  • Vendor sourcing, selection, and relationship management
Corporate office lobby with digital signage displays showing employee profile and colorful branded content, featuring modern lighting and person walking through space

Stay competitive in the evolving digital signage market with expert insights and trend analysis. My market consultations provide key insights to keep your business ahead of trends. Services include:

  • In-depth market analysis to spot trends and opportunities
  • Competitor analysis showing strengths, weaknesses, and market gaps
  • Strategic advice on market entry, product positioning, and feature sets
  • Review of your existing software and recommendations on how to enhance it

Implementation & Management

A collection of digital signage media players in various sizes and designs, showcasing different connectivity options and processing capabilities.

With so many digital signage options out there, it’s easy to feel overwhelmed. I help you cut through the clutter and choose the software and hardware that actually make sense for your business.

  • Side-by-side comparisons of top signage platforms and hardware
  • Clear, budget-conscious recommendations tailored to your needs
  • Hands-on support during installation and setup for a stress-free launch
A woman managing digital signage content on a computer screen, using a content management system (CMS) for scheduling and optimization.

Great digital signage isn’t just about the hardware—it’s about the content people see. I help you keep that content sharp, timely, and strategically on point.

  • Ongoing content updates to keep messaging fresh and engaging
  • Real-time support and troubleshooting when things go sideways
  • Smart scheduling and automation to ensure seamless playback
  • Full-service content management—yes, I can run it all for you

Training & Support

Web of digital signage services illustrating interconnected solutions like content management, analytics, and hardware support.

Managing digital signage doesn’t have to be complicated. I help you streamline your processes and train your team to run things smoothly—with less stress and fewer mistakes.

  • Workflow audits to spot and eliminate operational bottlenecks
  • Custom-designed processes that boost efficiency and reduce errors
  • Hands-on training tailored to your team, tools, and setup
  • Best practices to keep your content management running like clockwork
Three digital signage screens displaying event schedules, promotional ads, and conference information for dynamic audience engagement.

Great digital signage starts with great content. I help you create messaging that not only looks good but drives real engagement—and stays true to your brand.

  • Develop clear, easy-to-follow content guidelines for your team
  • Design attention-grabbing, on-brand content for your screens
  • Build custom, data-driven templates that adapt to your audience
  • Create a base set of branded layouts for consistent, repeatable use

Marketing and Sales

A digital signage consulting session in progress, featuring a professional working on a laptop with marketing strategy documents, data charts, and planning diagrams.

Clear, compelling marketing is key to your digital signage success. As your consultant, I transform product features into standout selling points that will boost conversions and visibility in a competitive market.

  • Competitive analysis and market positioning guidance
  • Product message frameworks that emphasize your unique selling points
  • Strategic marketing plans covering content, timing, and delivery channels
Close-up of a computer keyboard with colorful keys spelling 'DEMO,' representing a digital signage software demo showcasing platform features, real-time updates, and user engagement tools.

Product Demos and Technical Pre-Sales

A well-designed demo can be pivotal in the sales process. I specialize in crafting repeatable product demos and offering technical pre-sales consulting to build confidence with potential clients.

  • Creating customized product demos that resonate with your audience
  • Simplifying complex technical features into clear, engaging presentations
  • Providing pre-sales consulting and workshops for your sales teams

Book A Free Consultation Today!

My Digital Signage Journey

From hands-on tech support to leading global marketing teams, my 16+ years in digital signage have given me a full-spectrum view of what works.
Digital signage expert speaking at a technology event, explaining live data integration, interactive display solutions, and content management strategies for businesses.

Global Director of Marketing (2021-2024)

3+ years' experience as the Global Director of Marketing for an established industry leader in digital signage software.

Industry expert analyzing a digital signage data dashboard, evaluating content performance, customer engagement metrics, and operational strategies for business growth.

Software Product Manager (2020-2021)

Former software product manager with a keen eye for product design, feature sets and refined user experiences.

A digital signage consultant demonstrating an interactive display system, analyzing customer engagement and content strategy for retail and corporate environments.

Technical Account Manager (2018-2020)

Proven ability to simplify complex technical topics into relatable product demos and streamlined presentations.

digital signage services

Digital Signage Project Manager (2014-2018)

Led cross functional teams in delivering custom digital signage projects to Fortune 500 clients worldwide.

A digital interface displaying a 4.5-star customer rating, representing feedback, customer satisfaction, and the impact of digital signage on user experience.

Client Success and Tech Support (2009-2014)

I began my career with five years in tech support. I learned how to handle tough customers and help them succeed.

Interviews and Articles

Featured Publications and Industry Insights

Industry Recognitions

With years in the trenches, my work has contributed to the standards and strategies many in the digital signage industry rely on today. Recognized, respected, and grounded in real-world experience.

Benefits of Partnering with an Experienced Digital Signage Consultant

Your Success Is My Priority

End-to-End Support

I cover it all—consulting, strategy, content, training, and ongoing support. Whether you’re just starting out or looking to level up, I’ll help you get your digital signage running smoothly and making an impact. No jargon, no stress, just smart solutions that fit your business and actually get results.

Customized Solutions

Every business is different, so I don’t do one-size-fits-all. I take the time to understand your goals, your challenges, and how you actually operate. Then I build a strategy that fits—something that works for your business, not just any business. It’s all about solutions that are tailored, practical, and built to deliver real results.

Transparent Communication

I believe in building lasting relationships through honesty, reliability, and doing what I say I’ll do. As your consultant, I’ll keep you in the loop with clear updates and straightforward advice. You’ll always know what’s happening, why it matters, and how we’re getting it done. My goal is simple—results you’re proud of and a process you’re comfortable with.

A digital signage consultant giving a video interview at the Digital Signage Experience Show in Las Vegas, discussing emerging trends, audience engagement, and the future of digital displays.

About Jordan Feil

Born and raised in Montreal, I’ve spent the last 16 years immersed in the digital signage industry. I’ve worn just about every hat along the way: technical pre-sales, product management, software delivery, and global marketing leadership. That kind of range isn’t just a résumé flex. It’s proof that I know this industry from every angle—and that I care enough to get it right, from high-level strategy to day-to-day execution.

Follow my blog for sharp takes, real-world insights, and the occasional rant about things we should probably stop doing in digital signage.

Frequently Asked Questions

I work with my clients on either an hourly rate or retainer based pricing model, depending on their needs. 

Working with an independent consultant offers several key advantages over hiring a full-time manager. As your consultant, I provide:

  • Immediate Expertise: Access 16+ years of industry experience from day one, without the lengthy onboarding and training period typically required for new hires.
  • Cost Efficiency: Receive senior-level expertise at a fraction of the cost of a full-time senior manager (including benefits, training, and overhead).
  • Flexible Engagement: Scale services up or down based on your project needs, paying only for the expertise you need, when you need it.
  • Broader Perspective: Benefit from insights gained across multiple industries and implementations, bringing best practices and innovative solutions to your projects.
  • Objective Guidance: Get unbiased recommendations on vendors, technologies, and strategies, focusing solely on what’s best for your business.

As an independent consultant, I offer three key advantages:

  • Unbiased Recommendations: I focus solely on your business goals, not on selling specific products. This means you’ll get honest advice about what solutions actually fit your needs and budget.
  • Vendor-Neutral Expertise: With my knowledge of the entire digital signage landscape, I help you find the perfect match among all available options. You won’t be limited to just popular brands or expensive systems.
  • Strategic Guidance: My experience from numerous projects helps you:
    • Avoid common pitfalls
    • Secure better vendor terms
    • Get insights that product-focused vendors might miss
    • Make decisions based on long-term value, not sales pressure

I’ve successfully delivered digital signage solutions across multiple industries including retail, corporate communications, healthcare, education, and hospitality. My experience spans from small businesses to Fortune 500 enterprises, allowing me to bring cross-industry best practices to your specific environment. While each industry has unique requirements, my approach adapts to your particular challenges while leveraging proven strategies that drive engagement and ROI.

Absolutely. I’m vendor-neutral and have extensive experience working with most major digital signage platforms and hardware configurations. Whether you’re looking to optimize your existing setup or need guidance on compatible expansions, I can help you maximize your current investment. I perform thorough assessments of your existing infrastructure to identify opportunities for improvement and ensure seamless integration of any new components. My goal is to provide solutions that build upon your existing technology stack whenever possible, saving you time and resources.

Still Have Questions?