Digital Signage Market Consultations

Stop Chasing Trends.
Start Building a Strategy.

If you are tired of vague trend decks and recycled insights, you are in the right place. Real market consulting based on 17 years of industry experience, not buzz.

Market Consultations

For digital signage vendors, platforms, and enterprise teams.

  • Market landscape analysis segmented by vertical and deployment type
  • Competitive intelligence on top players, newcomers, and their positioning
  • Strategic positioning and messaging frameworks your team can use
  • Product roadmap and feature enhancement strategy grounded in market reality
This service is a good fit if…
Your positioning still sounds like every other vendor in the space and you cannot explain what actually makes you different
You are entering a new vertical or expanding your market and need to understand it before you invest in GTM
You know who your competitors are but not what they are saying, how they are priced, or where they are winning
Your product roadmap needs an outside perspective grounded in what buyers and the market actually need next
What's Covered

Four Services. One Strategy That Fits Your Market.

This is not about chasing trends. It is about building a strategy that fits your market, your customers, and your long-term goals, informed by someone who has worked every side of this industry for 17 years.

Market Landscape Analysis

You do not need more data. You need smarter insights. I cut through the noise to give you a clear picture of where the digital signage market is actually heading and what it means for your business.

  • Segmented forecasts by vertical and deployment type
  • Sourced insights on where signage adoption is heading and why
  • Early signals around SoC, CMS evolution, retail media networks, and AI
  • Clear implications for your product, positioning, and growth plans

Competitive Intelligence

Guessing what your competitors are doing is not a strategy. I analyze the landscape with the context of someone who has worked alongside, for, and against the key players in this space.

  • Feature and UX analysis of top platforms and new entrants
  • Positioning insights: who is leading, lagging, and why
  • Identify market gaps and whitespace worth claiming
  • Spot opportunities before your rivals figure out they exist

Strategic Positioning and Messaging

Saying what everyone else says makes you forgettable. I help you build positioning that actually resonates with buyers, grounded in how they think and what they actually care about.

  • Know your target customer segment and what drives their decisions
  • Craft value propositions that land, not just launch
  • Align pricing, packaging, and GTM strategy with real buyer psychology
  • Build messaging frameworks your whole team can use and repeat

Product Enhancement Strategy

Let's clean up your roadmap and focus on what actually matters to buyers. I provide honest, experience-based feedback on where your product stands and where it needs to go.

  • Honest assessment of your UX, UI, and current feature set
  • Prioritized updates based on market movement and customer needs
  • Move from feature bloat to focused, scalable value
  • Roadmap framing that works for customers, partners, and investors
Why It's Different

Worked Every Angle.
No Outside Looking In.

I have seen the market from every seat: SaaS, CMS platforms, hardware, field deployments, and consulting. I know how buyers think, what tech stacks are trending, and what actually influences purchasing decisions. That context does not come from reading reports.

Book a Discovery Call

Industry Experience, Not Just Research

I have been an account executive, product manager, field consultant, and independent advisor. My analysis reflects how buyers actually behave in this industry, not how they say they will in a survey or analyst report.

Strategy You Can Actually Use

More than vague trend summaries. I tell you what your competitors are shipping, how they are positioning, and where the gaps are. You leave with refined value propositions and a clearer go-to-market direction, not 80 slides you will never open again.

Context That Fits Your Vertical

Market advice only matters if it fits your world. I tailor analysis to your specific vertical, whether that is retail, healthcare, transit, corporate, or something in between, so the insights are relevant to your actual buyers and deal cycles.

The Background

The Market Is Moving Fast.
Your Strategy Should Be Faster.

I have spent 17+ years working inside and around the digital signage industry. That includes time as a product manager at a leading CMS platform, years consulting for operators, and close relationships with vendors, integrators, and the buyers who choose between them.

Most market consultants work from the outside. I work from both sides. I know what CMS vendors promise in demos, what integrators actually sell, and what operators regret three months after go-live. That dual perspective is what makes the analysis useful rather than generic.

My market consultations are structured engagements, not open-ended conversations. You get a clear deliverable: a market brief, competitive analysis, positioning framework, or product strategy, depending on what you need and where you are in your growth cycle.

"Jordan gave us a clearer picture of the competitive landscape in two sessions than we got from six months of internal research. He knows who is actually winning deals and why, and he is not afraid to say it straight."
VP of Product, digital signage SaaS platform

What a Consultation Includes

Structured deliverables, not open-ended hours

  • 17+ years in digital signage: CMS, hardware, field deployments, and consulting
  • Former product manager at a leading digital signage CMS platform
  • Deep experience across retail, healthcare, QSR, corporate, and transit verticals
  • Hands-on knowledge of 10+ CMS platforms and the ecosystems around them
  • No vendor partnerships, no commissions, fully independent perspective
  • Montreal-based, serving clients across North America
FAQ

Common Questions About Market Consultations

A market consultation helps you understand which verticals are adopting digital signage fastest and why, where competitive pressure is coming from, what buyers actually care about versus what vendors assume they care about, and where the gaps are that your product or positioning could own. It is not a data dump. It is a structured conversation with deliverables that help you make better decisions faster, whether you are refining your GTM, launching a new product tier, or evaluating whether a new vertical is worth pursuing.
By analyzing how key competitors position, price, and sell, not just what features they list on a comparison page. I look at their messaging, channel strategy, customer reviews, and how they show up in the deals I hear about from buyers and integrators. I have worked alongside many of the players in this space, which means I bring context that no analyst report can replicate. The output is a clear competitive map with specific gaps and opportunities, not a generic SWOT.
The trends worth watching right now are AI-driven content personalization, the growth of retail media networks and programmatic DOOH, the shift toward cloud-native and SoC-based deployments, and the convergence of CMS platforms with broader workplace and enterprise software ecosystems. More importantly, the question is not just what is trending, but what is relevant to your specific buyers, your vertical, and your current product stage. That is what a consultation is designed to answer: not what is happening in general, but what it means for you specifically.
Industry reports are backward-looking, generic, and expensive. A consultation is forward-looking, specific to your situation, and structured around decisions you actually need to make. I do not just summarize what happened last year. I bring 17 years of hands-on context, current relationships across the vendor and operator landscape, and a direct conversation about your specific goals. You leave with a clear point of view, not 80 pages of charts you will never read past slide 12.
Most engagements start with a scoping call to understand what decision you are trying to make or what problem you are trying to solve. From there, the format depends on what you need: a focused two-session competitive brief, a longer positioning workshop, a product strategy review, or an ongoing advisory retainer. Everything is structured around a deliverable, whether that is a written brief, a positioning framework, a competitive map, or a roadmap recommendation. Nothing is open-ended or billed by the hour without a clear output attached.

The Market Is Moving.
Your Strategy Should Be Too.

If your strategy is built on assumptions or outdated playbooks, you are already behind. Let's change that with a focused, practical market consultation built around your actual goals.