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Clarify your unique selling points (and trim the fluff)
Map features to real customer pain points—not just technical bells and whistles
Define messaging frameworks for your site, sales team, and marketing collateral
Identify where you win—and where you don’t
Benchmark competitors across product, pricing, and positioning
Build go-to-market plans that target real whitespace
Align launches with business goals, not vanity metrics
Build multi-channel content plans with actual timelines (not hope)
Prioritize content that drives awareness, conversion, and retention
Let’s stop losing deals because the demo was too long, too vague, or too technical for the room.
I specialize in building product demos and pre-sales playbooks that showcase your platform clearly, confidently, and with just the right level of polish. If your sales engineers are exhausted and your AE is still winging feature walkthroughs, I’m here to help.
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🎯 I’ve Sold Signage From Every Angle
I’ve been in the room as the AE, the PM, the marketer, and the resident technology consultant. I know what prospects ask, what scares them off, and what actually moves the deal forward.
I help signage companies translate powerful features into clear value—and build the messaging systems that keep it consistent across all teams.
You won’t need to reinvent your pitch every time a new lead comes in. I build demo flows and sales tools that scale across teams, customers, and use cases.
From positioning your brand to crafting effective messaging and implementing marketing campaigns, I provide end-to-end support. My comprehensive approach ensures every aspect of your go-to-market strategy is optimized for success.
Whether you need better positioning, sharper demos, or a plan to take your product to market, this is what I do.
A typical timeline looks like this:
You’ll see initial results within the first month, with full market impact typically visible by month three.
Digital signage marketing requires three unique approaches:
We adapt your marketing strategy to address these specific challenges and shorten the sales cycle.
We track success through key metrics:
Monthly reports show your progress on these metrics, helping us adjust strategies for better results.
Our marketing services are part of a full solution set:
Content Creation: Develop content that converts.
Content Management: Keep campaigns running smoothly.
Workflow & Training: Empower your marketing team.
Tech Selection: Choose tools that support marketing goals.
Market Research: Align strategy with market trends.
Consulting: Holistic consulting to tie it all together.
Jordan Feil is an industry expert and professional digital signage consultant.
contact@jordanfeil.com
